This report synthesizes patient feedback from HNSCC patients and caregivers to help clinical trial teams improve study design, support systems, and overall patient experience. By understanding participant perspectives, we can create more patient-centered trials that enhance recruitment, retention, and meaningful outcomes.

Savvy Cooperative helps companies create more patient-centered products and solutions by connecting them with diverse patient insights. Whether assessing unmet needs in new therapeutic areas, or user-testing a digital tool, savy helps conduct patient experience research and translate patient input into compelling empathetic stories and actionable takeaways.
Savvy offers unparalleled recruitment, project management, and research services. Our project management capabilities encompass screening, consenting, scheduling, communications, support, and payments. Leveraging our mixed-methods research expertise, we conduct surveys, focus groups, interviews, discussion boards, and workshops to provide in-depth insights.
You've come to the right place if you want to #AskPatients!

Founded in 2016 by patient advocates Jen Horonjeff and Ronnie Sharpe, Savvy Cooperative emerged from their personal struggles with chronic illness. Frustrated by the lack of patient engagement in healthcare, they committed to bridging the gap between diverse patient experiences and industry stakeholders, ensuring patient voices drive innovation.



Patients are driven by the potential to extend life and improve quality of life, seeing clinical trials as a pathway to better health outcomes than standard treatments.
Several factors threaten participation: extended visit duration, travel demands, financial strain, unclear communication, and lack of flexibility in trial protocols.
Patients require clearer information, practical accommodations, emotional support, and financial assistance to fully engage with clinical trials.
"Taking part in such a study might preserve life quality compared to classical treatment and, hopefully, save millions of lives."

Savvy designed and executed a comprehensive 5-day virtual workshop with 20 HNSCC patients and caregivers on its dedicated platform to gather rich patient insights.
To ensure diverse and deep feedback, fit-for-purpose activities were selected, including:
Beyond basic questions, the workshop integrated sophisticated techniques such as:
The workshop's asynchronous nature allowed for a larger number of participants, accommodating diverse schedules and time zones without conflict.

The virtual workshop engaged a diverse group of 20 HNSCC patients and caregivers, providing a comprehensive range of perspectives on clinical trial experiences. The demographic breakdown is as follows:

Patients want clear information about the process and implications of leaving the trial early, particularly regarding continued care options.
Strong requests for access to investigational treatment if cancer progresses while in the control arm of the study.
Requirements like "good physical fitness" are perceived as too rigid and potentially exclusionary for many patients who could benefit.
"If I was to withdraw due to side effects, what implications would it have for me?"
"I would want to know more about the potential adverse side effects... That would be my only concern."

The survey asked patients to rate their interest in enrolling in the study on a scale of 1 (Not interested) to 5 (Extremely interested). The average rating indicates strong overall interest:
The distribution of responses highlights a clear preference and willingness to participate, with a significant majority expressing high levels of interest:

"The visits every 21 days... could be really difficult for patients and caregivers, especially those who don't live close to the hospital."

Strong preference to limit visits to approximately 3 hours; current 3-6 hour visits reported as exhausting and disruptive to daily life
5-year overall commitment perceived as daunting but recognized as valuable for proper assessment of treatment effects and safety
Patients acknowledge follow-up as essential for safety and long-term evaluation, but prefer a mix of in-person, phone, and video formats to reduce burden
"The trial needs information on the effects both near and long term... to provide information for both medical professionals and patients."

This chart illustrates the critical role that flexible scheduling plays in patient willingness to participate in clinical trials. A significant portion of respondents consider it extremely or very important.
The feedback indicates that trial designs incorporating remote elements, adaptable visit times, or reduced on-site burden are more appealing and accessible to potential participants. This not only enhances patient experience but can also improve recruitment and retention rates, leading to more efficient and successful studies.

Long visits conflict with employment obligations, creating financial and career concerns
Trial participation competes with caregiving duties and family commitments
Patients emphasize the importance of protecting time for rest, recovery, and meaningful activities
Patients worry about how treatment side effects might impact:
"Frequent visits and long appointments may be hard to manage with work or family duties. Distance to the trial site and transportation issues could be a barrier."

Provide adjustable chairs and entertainment options during infusions
Create comfortable, calming environment for treatment administration
Combine appointments to reduce total number of visits
"Generally if I am opting into a trial I would want to be part of the group receiving the trial drug. Otherwise the additional time and effort is of no direct potential benefit to me as a patient."

Generally accepted as necessary, but patients request:
"Making the patient understand why this blood work matters can bring cooperation and a feeling of safety."
Mixed views with key concerns:
"A quiet comfortable place to complete the questions and privacy to work on these questions at the study visit."
Patients generally understand the value of these procedures but seek improvements in how they're implemented to reduce burden and discomfort.

Relatively few concerns beyond pain and recovery time:
Several concerns identified:
Suggestions: Supportive technicians, calming environment, shorter wait times for results
"I have had several biopsies in the past. They have ranged between terrible and worse. Frankly I would rather be unconscious for them, though I know general anesthesia isn't practical. Still I would like to feel as little as possible."

Understanding patient confidence in adhering to study protocols is vital for successful clinical trials. Participants were asked to rate their confidence level, providing insight into potential compliance and support needs.
The results indicate a predominantly high level of confidence among participants, suggesting strong self-efficacy regarding their ability to fulfill trial requirements.

30 minutes to 2 hours considered acceptable; longer travel creates significant burden, especially for those with advanced disease
Fuel costs, public transit expenses, and rideshare services add financial strain and physical fatigue to trial participation
Cost and availability represent significant barriers, especially at urban medical centers with limited or expensive parking options
Accommodations needed for mobility limitations, communication assistance, and nutritional support during long visits
"If it includes good financial support along with a healthy outcome... this would be truly worthwhile."

The survey asked patients to rate the impact of travel time to the clinic on their decision to participate in a clinical trial, on a scale of 1 (No impact) to 4 (Big impact).
The average rating indicates that travel time has a noticeable effect on participation decisions:
The distribution of responses highlights varying degrees of sensitivity to travel burden among potential participants. While some are unaffected, a significant portion considers travel time a substantial factor:

The survey asked patients to rate the impact of travel costs (gas or public transportation) on their decision to participate in a clinical trial, on a scale of 1 (No impact) to 4 (Big impact).
The average rating indicates that travel costs have a noticeable effect on participation decisions:
The distribution of responses highlights varying degrees of sensitivity to the financial burden of travel among potential participants:

The survey assessed how parking availability and cost influence participation decisions, using a 1-4 scale (1 = No impact, 4 = Big impact). The average rating indicates that parking is a noticeable factor:
The responses show a varied but significant concern regarding parking. Many participants face considerable challenges related to parking, impacting their willingness to enroll:

The survey asked patients to rate how the availability of rideshare services would influence their decision to participate in a clinical trial, on a scale of 1 (No impact) to 4 (Big impact).
The average rating indicates that rideshare services have a relatively low perceived impact on participation decisions:
The distribution of responses reveals that for a significant portion of patients, rideshare availability is not a primary factor affecting their participation decisions:

Regular nurse check-ins between scheduled visits
Designated point of contact for questions and concerns
Online resources and educational materials
Peer support groups (in-person or virtual)
Psychological support services
"Regular check-ins with a nurse or study coordinator would help us feel more supported and informed."
"Support group via WhatsApp or a forum would be a big help... A psychological support could be helpful, because such a treatment is a big deal."

Patients expressed a clear preference for digital and flexible tools to support their participation in clinical trials. The chart below illustrates the level of enthusiasm for various technologies and services.
The data indicates a clear shift towards convenience and integration with daily life. Tools that allow participants to manage their trial activities from home or via personal devices are highly favored, suggesting that incorporating these options can significantly enhance patient engagement and retention.
Conversely, methods like physical journals and mailed reminders received higher "would not like it" responses, underscoring the need for trial designs to modernize their patient support strategies.

Understanding patient preferences for communication channels is crucial for effective trial management. The data below outlines preferred methods for various types of interactions, highlighting a clear distinction between routine and sensitive communications.
This demonstrates a need for a multi-channel communication strategy that balances convenience for patients with the need for direct, personal interaction when addressing critical health concerns. Adapting communication methods to the nature of the inquiry can significantly enhance patient satisfaction and engagement.

Understanding the preferred format for trial materials is essential to ensure participants have easy access to information and feel supported throughout their journey. We asked patients about their preferences for receiving supportive documents.
The survey results reveal a strong inclination towards digital resources, with a significant portion of participants valuing the flexibility of having both digital and printed options. This diverse preference highlights the importance of offering multiple formats to cater to individual needs and accessibility requirements.
While digital-first strategies are increasingly popular, the demand for printed materials, either exclusively or in combination, suggests that a hybrid approach may maximize patient engagement and comprehension of vital trial information.

Opportunity to receive cutting-edge therapies not available through standard care, potentially offering better outcomes
Hope for prolonged survival with better symptom management and fewer side effects than conventional treatments
Desire to help advance medical knowledge and improve treatment options for future patients facing similar diagnoses
"Improved diagnosis, higher quality of life."
"I believe that patients would be very interested in enrolling in this study. Having access to new treatments that can improve life and help a person live longer are so important."

"The biggest thing would be knowing that when I contact the team, I will get a response quickly. Waiting as a patient when you have a need is often the scariest part."

Provide clear information on side effects, withdrawal process, and long-term risks/benefits. Create comprehensive educational materials in accessible formats.
Implement remote options for labs/PROs where possible, offer hybrid follow-up models, and provide scheduling accommodations for working patients.
Offer transportation assistance, parking vouchers, peer support networks, and emotional health services throughout the trial journey.
Structure shorter visits where possible, reduce scan/test burden, and combine appointments to minimize disruption to patients' lives.
"I would like to have people around, who could help me understand what is really happening... People who know that I am a personality and not just a body."

Patients demonstrate strong interest and willingness to participate in clinical trials, primarily driven by hope for improved health outcomes and the opportunity to advance medical science.
The barriers they identify are predominantly practical and emotional, not related to their willingness to contribute to research. These include time commitments, logistical challenges, financial burdens, and emotional stressors.
Meeting patient needs requires a three-pronged approach:
"My life would be the biggest benefit."
This simple statement captures the core motivation for patient participation and should guide all aspects of trial design and implementation. When we center the patient experience, we create trials that not only generate valuable scientific data but also honor the humanity of those who make research possible.

What's next? Keep engaging with patients with a regular cadence to help ensure your clinical trial development and launch are a success!
On behalf of all of our Savvy members, thank you for working to improve the lives of patients!

Clinical Trial Patient Feedback